NEWS FROM THE LAND
Thanks for your interest. You’ll find our media releases and assets below but if you need anything further, contact us at hello@foreverland.it
Press Kit Here!ABOUT US
FAQ
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Who is Foreverland?
Foreverland is an Italian food-tech startup, based in Puglia, that creates new ingredients
for a delicious future, starting with chocolate. As a benefit corporation, its goal is to
reshape the future of food, its ingredients, and sustainability.
What does Foreverland mean?
Foreverland is a place where moments of indulgence become sustainable.
It's a land where well-known products are reimagined in a future-proof and sustainable
way, where everything is designed to last forever.
How did the idea of Foreverland start?
"Call it serendipity if you like – we were at that stage in our lives with a common mission:
to innovate and create impact by launching a startup." Massimo Sabatini (CEO) read an
article about the sustainability and supply chain issues of cocoa and shared it with
Giuseppe D’Alessandro (CMO), who has experience in the snack and chocolate
industries. Through LinkedIn, they stumbled upon a post by Riccardo Bottiroli (CTO), a
food-tech consultant working on cocoa alternatives. A week later, they met for the first
time at Quadronno café in Milan, joined by Massimo Brochetta (New Product
Developer), a chemist specializing in innovative food development. From that day, their
mission became finding a sustainable, future-proof alternative to cocoa.
What is Foreverland’s vision?
"We create new ingredients for a delicious future. Through technological processes and
the valorization of Mediterranean ingredients, we aim to support a sustainable and
future-proof food system. Now and forever."
Why did we create Choruba?
We created Choruba to offer a delicious, sustainable alternative to chocolate, tackling the cocoa crisis while reducing environmental impact and promoting a brighter future for chocolate lovers.
Why should I use Choruba?
Choruba is an ingredient designed to make the greatest positive impact on the environment! Available in drops or liquid form, it comes in various version and applications tailored for food industry business with the same taste of chocolate.
Is Choruba Vegan?
Absolutely! Choruba is 100% vegan, our goal is to make a delicious healthy product! Choruba is also rich in fiber, vitamins and contains less sugar than traditional chocolate and is caffeine free.
Where is Choruba produced?
Choruba is made in Italy. Our main ingredients like carob come from southern Italy, that 's because we always try to keep our carbon footprint as small as possible.
