New addition: Foreverland's Functional Line taps into the wellness boom and dietary shifts
Milan, June 16, 2026 – Foreverland Food, pioneer in resilient, future-proof food ingredients, is launching a new innovation for the confectionery, bakery, and snack industries. The first two solutions in their brand new Functional Line.
Their No Added Sugar Milk and No Added Sugar Vegan Milk contain no cocoa and are optimized to meet current consumer trends when it comes to nutrition. Thus enabling manufacturers and retailers to efficiently meet the rising demand for health-conscious products, without compromising on taste, snap, or smooth mouthfeel.
"We are witnessing a concrete shift in expectations when it comes to better-for-you products. Consumers want it all and aren’t willing to compromise. A snack can’t just be a snack anymore. It has to stack functional claims while also delivering exceptional taste.” Comments Massimo Sabatini, CEO of Foreverland Food. “With our Functional Line we address these evolving needs directly by delivering an ingredient that unlocks different health claims simultaneously. Formulated to perform across categories and applications it offers a massive competitive edge for food brands."
Evolving Industry Needs Drive New Formulation Strategies
The launch comes at a strategically crucial juncture for the food industry. Confectionery manufacturers have to meet shifting market demands, regulatory pressures and also mitigate the cocoa supply crisis.
The Foreverland’s Functional Line offers a ready to go solution to all these challenges:
- Achieving the Multi-Claim Edge: In a crowded retail environment an ingredient that provides a multi-functional edge—delivering fiber, low sugar and clean-label credentials—gives manufacturers a significant formulation and marketing advantage.
- Tackling the High-Fiber Boom: as ‘high protein’ claims plateaus consumer attention has anchored firmly onto the gut-health, making ‘high fiber’ the next breakout trend.
- Delivering on taste with a clean label: with a proprietary Sweetening Blend that is completely artificial sweetener free these functional solutions offer outstanding taste to product while keeping a squeaky clean label.
- Innovating while Reducing Risk: each product in this line offers the same beloved taste of conventional chocolate without the cocoa - or the sugar. Reducing manufacturer’s exposure to the volatility of the current cocoa market.
All in a simple, drop-in, solution specially formulated to deliver exceptional results across categories from chocolate confectionery to cereal snacks and even ice cream.
